Photo: by owen-jp
I was just reading a post on Will Video For Food which highlights a quote by Wired Magazine’s editor Chris Anderson stating that “the age of the blockbuster is over.” I found it by way of Micki Krimmel’s post which covers the same subject. Micki counters that it’s far from over because of our need to connect with our media emotionally.
This made me think about a conversation that I had in the past with Steve about how we interact with media, and more generally entertainment.
I agree that we as humans have a need to congregate. In the future I think audiences will naturally splinter because of the new forms of media available, but the idea of “event” will always be a strong pull.
I still like going to the theatre; it offers a different experience from going to the movies every week, or watching television every day, or sitting in front of my computer screen every hour, or checking my mobile phone every minute.
I think of live theatre in that it still exists, and is entertaining, but has become more of an event, and is much more expensive because of the cost to make it profitable. Now we have shows like “You’re the one that I want” (which a family member is involved in, btw) in order to drive audiences to live theatre. So in a sense, one medium can help fuel attention to another.
Some people say new media will kill television. I laugh. It won’t. It’s different.
I still want to see the summer blockbuster. And independent films (a whole other conversation). I also realize that a few years from now it’ll be much more expensive to attend. It may be like going to the theatre. A more special event.
So in a sense, perhaps the blockbuster as we know it is dead… and slowly evolving in order to make room for the next new thing.