Comments on: Advertising is FAIL. Communication is WIN.

By: mallet

mallet — Mon, 14 Jun 2010 22:43:44 +0000

We should be chary and particular in all the intelligence we give. We should be extraordinarily painstaking in giving opinion that we would not about of following ourselves. Most of all, we ought to evade giving advisor which we don’t imitate when it damages those who depreciate us at our word.

By: Paul Cyopick

Paul Cyopick — Tue, 08 Sep 2009 14:56:07 +0000

20. The web is global. Global is the web.

Could you PLEASE tell people in the USA this? As a Canadian, I'm getting more and more upset with all of the US only sites and technology.

Hulu, Netflix, Amazon mp3 store and video streaming, Zune Marketplace, PS3 Video marketplace, all the US network web sites, Pandora, last.fm, iTunes store (for US tv shows), TIVO, 3rd party DVRs are all US only, and these are only the ones I can think of at 4am.

Then the same companies complain that Canadians pirate too much. Hmm ... think there's a connection?

I WANT to watch your content. I even WANT to pay for it. Please let me.

By: Mikelo!

Mikelo! — Tue, 25 Aug 2009 03:17:32 +0000

I don't necessarily mind being advertised to, myself. After all, advertisements tell us when something is out in the marketplace and where I can find it. Tell me, and I don't mind spending my money.

What I don't like is when companies are obnoxious about it. This can take the form of content, such as commercials trying to be cute and funny by being outrageously stupid (and insulting my intelligence in the meantime), or it can take the form of pop-ups, pop-unders, or basically intruding on my experience. I do agree with the statement on 15-30 second prerolls, though, especially if you're looking at multiple videos on a single site. How many times do I have to watch the same advertisement? After the umpteenth time, I'm probably not going to care about your business or product.

However, I agree with everything on here. Interruption marketing is rapidly becoming the way of the past, and conversational marketing the way of the future.

By: Danielle Relation

Danielle Relation — Fri, 10 Jul 2009 18:36:16 +0000

thank you and Rykos too for the advice..it’s good to have some feedback from the consumers

By: Mike Ambs

Mike Ambs — Mon, 29 Jun 2009 00:17:55 +0000

Awesome blog post Zadi! :) You tell them. There are some really great points in here. Seriously – very impressive breakdown on things people need to be doing more of on the web.